Cindy Yang

Growth Marketing

For ten years, my job was figuring out how to grow — and building the systems about it. Fintech, then Edtech. Budgets that went from $2M to $10M under my hand. Efficiency up 40%. ROI up 67%.But the number I'm proudest of isn't on that list. It's the difference between optimizing something that already works and building something from nothing. Most people can tune an engine that's already running. Fewer can build the engine.That's the work I keep getting pulled back to. I've taken two products from $0 to their first 1,000 customers — using experimentation and attribution, not guesswork. I built a campaign from scratch that became the company's top revenue channel, responsible for 40% of total revenue.I'm not a channel manager, and I don't just hand over strategy decks. I'm the person who looks at a paid acquisition program, sees the path from $2M to $10M, and has experiments live by next month — because I know which metrics actually move the business, and which ones just look good in a review.Right now I'm consulting, project by project — helping teams turn acquisition from a line-item cost into a revenue engine.

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